Naturopathica
Health & Wellness Illustration
The Challenge
Create custom assets that elevate brand campaign storytelling for a health and wellness skincare brand.
The Work
Designed custom hand-drawn illustrations and animated GIFs for social campaigns
Produced and delivered assets that fit the brand's digital design system
Adina Eden
Instagram Animated GIFs
The Challenge
Turn product photography into scroll-stopping social content for a jewelry brand.
The Work
-Produced animated GIFs from existing brand photography and digital assets
-Followed established brand guidelines to keep every post consistent
hum by Colgate
Social Media Design
The Challenge
Keep oral health social content playful, on-brand, and consistent within a regulated health and wellness brand.
The Work
-Designed and animated seasonal GIFs and social assets featuring hum toothbrushes
-Worked with the social media manager on content calendars, following established brand guidelines
Pawfectly Delicious Dog Treats
Instagram Reels
The Challenge
Make a dog treat brand's seasonal products stand out in a fast-scrolling feed.
The Work
- Created and animated Instagram Reels in Adobe After Effects
- Combined animated type and graphics to bring each product to life
Visual Metaphors
Self-Initiated Concept
The Challenge
Turn abstract ideas, from everyday health choices to financial planning, into bold, easy-to-read imagery.
The Work
- Created a series of original, self-initiated concept pieces using visual metaphor and narrative-driven design
Supergoop! Summer Campaign
Self-Initiated Concept
The Challenge
Create a cohesive, playful summer look for a sun care brand, as a self-initiated spec project.
The Work
- Combined original photography of confetti on grass with curated imagery to build a vibrant summer aesthetic
- Created animated GIFs for social from these assets
- Developed mood boards and visual research to keep the campaign look consistent across platforms