Lou Lou Williams | Prop Stylist | NYC

With over a decade of experience in NYC, Lou Lou Williams is a prop stylist specializing in prestige beauty, luxury still life, and tabletop set work. Her background blends hands-on craftsmanship with a strong visual sensibility, allowing her to create polished, concept-driven imagery that feels both intentional and elevated.

From styling intricate stop-motion moments to building sculptural sets by hand, Lou Lou approaches every project with a maker’s mindset. She’s known for turning complex creative direction into clean, modern visuals—balancing precision, texture, and movement to bring products to life.

What she does:

• Custom Tabletop Set & Prop Styling
  Handcrafted paper and fabric elements, dimensional props, and retail-ready concepts.

• Beauty, Formula & Texture Styling
  Creams, powders, swatches, and ingredient stories styled with structure and clarity.

• Motion-Ready Styling
  Practical styling and rigging for stop-motion GIFs and dynamic social content.

• Creative Direction & Concept Support
  Idea development, visual references, sketch-to-set execution, and prop sourcing.

Selected clients include:
Amazon, American Express, Avon, Bloomingdale’s, Colgate, David Yurman, Etsy, Macy’s, Martha Stewart, Naturopathica, and more.

Based in NYC. Available for local shoots and remote fabrication projects.