Lou Lou Williams | Prop Stylist + Digital Designer | NYC
With over a decade of experience in New York City, Lou Lou Williams is a Digital Editorial Designer and visual storyteller working across prestige beauty, luxury, and lifestyle media. Her work blends a background in prop styling and fabrication with a sharp editorial sensibility, resulting in polished, concept-driven layouts and digital experiences that feel intentional, elevated, and brand-aligned.
She approaches editorial projects with a maker’s mindset—focusing on visual hierarchy, texture, and precision to translate complex creative direction into clean, modern digital content. Her work balances high-end aesthetics with dynamic motion, bringing tactile depth and narrative clarity to product storytelling.
Specialties include:
Digital Editorial Design: Layout design, storytelling, and cohesive visual strategies for digital editorial platforms.
Motion-Ready Content: Designing, styling, and producing content optimized for stop-motion, social feeds, and dynamic editorial storytelling.
Beauty & Texture Art Direction: Visual storytelling for swatches, formulas, and ingredient-led content that feels premium and tactile.
Creative Strategy & Concepting: Developing visual moods, sourcing, and executing end-to-end creative concepts for digital launches.
Selected clients include: Amazon, American Express, Avon, Bloomingdale’s, Colgate, David Yurman, Etsy, Macy’s, Martha Stewart, Naturopathica, and more.
Based in NYC. Available for studio and editorial projects.