hum by Colgate
Social Media Design
The Challenge
Keep oral health social content playful, on-brand, and consistent within a regulated health and wellness brand.
The Work
-Designed and animated seasonal GIFs and social assets featuring hum toothbrushes
-Worked with the social media manager on content calendars, following established brand guidelines
Adina Eden
Instagram Animated GIFs
The Challenge
Turn product photography into scroll-stopping social content for a jewelry brand.
The Work
-Produced animated GIFs from existing brand photography and digital assets
-Followed established brand guidelines to keep every post consistent
Pawfectly Delicious Dog Treats
Instagram Reels
The Challenge
Make a dog treat brand's seasonal products stand out in a fast-scrolling feed.
The Work
- Created and animated Instagram Reels in Adobe After Effects
- Combined animated type and graphics to bring each product to life
Naturopathica
Health & Wellness Illustration
The Challenge
Create custom assets that elevate brand campaign storytelling for a health and wellness skincare brand.
The Work
Designed custom hand-drawn illustrations and animated GIFs for social campaigns
Produced and delivered assets that fit the brand's digital design system
Visual Metaphors
Self-Initiated Concept
The Challenge
Turn abstract ideas, from everyday health choices to financial planning, into bold, easy-to-read imagery.
The Work
- Created a series of original, self-initiated concept pieces using visual metaphor and narrative-driven design
Supergoop! Summer Campaign
Self-Initiated Concept
The Challenge
Create a cohesive, playful summer look for a sun care brand, as a self-initiated spec project.
The Work
- Combined original photography of confetti on grass with curated imagery to build a vibrant summer aesthetic
- Created animated GIFs for social from these assets
- Developed mood boards and visual research to keep the campaign look consistent across platforms