Digital & Vector
Hand-Drawn & Mixed Media
Brooklyn Craft Farm
Co-Founder- Brand Identity
The Challenge
Build a complete brand identity for a kids' craft business I co-founded, from voice to visuals to social presence.
The Work -
Designed the full brand identity, including logo, print collateral, and hand-cut fabric illustrations for the web banner
- Created "Henrietta the Helpful Hen," a recurring brand voice and mascot for social media