Digital Art & Illustration - Vector

Art & Illustration - Hand-Drawn & Mixed Media

Colgate Summer Motion: Evergreen social content designed within strict font guidelines for global consistency.
Colgate Pride Instagram Executed a high-impact grid strategy using brand-specific HEX colors to reinforce seasonal identity and visual consistency.
Colgate July 4th: Holiday engagement loops executed with precise brand-compliant typography.
Dentist of the Year: Creative storytelling that preserves brand integrity through authorized color systems.

Hum by Colgate - Social Media Designer

The Challenge: Maintaining brand consistency across regulated digital assets in the health and wellness space.

The Impact:

  • Managed asset databases to ensure all digital graphics were clean, accessible, and tailored for health-focused audiences.

  • Proactively collaborated with the social media manager to iterate on content calendars, ensuring high creative quality.

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Naturopathica: Health & Wellness Illustration

The Challenge:Creating custom assets to elevate brand campaign storytelling.

The Impact:

  • Designed custom hand-drawn illustrations and GIFs that increased engagement across social platforms.

  • Managed asset production and delivery, ensuring seamless integration into the brand’s digital design system.

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Adina Eden - Social Media Designer

The Challenge: Transforming raw photograpy into high-converting social content.

The Imapct:

  • Produced engaging GIFs and with existing digital assets, strictly adhering to established, regulated brand guidelines.

Pawfectly Delicious Dog Treats

I created these instagram Reels in Adobe After Effects.

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Brooklyn Craft Farm Co-Founder- Brand Identity

The Challenge: Building a comprehensive brand identity, including voice, visual collateral, and digital presence.

The Impact:

  • Designed full brand identity, including logo, print collateral, and custom hand-cut fabric illustrations for the web banner.

  • Developed "Henrietta the Helpful Hen" as the brand's voice and mascot, successfully defining a consistent brand personality.

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Conceptual Series:Digital Designer

The Challenge: Developing bold visual metaphors to translate abstract concepts—ranging from wellness themes to financial planning—into engaging imagery.

The Impact:

  • Executed a series of original concept pieces to demonstrate creative versatility and narrative-driven design.

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Supergoop! Summer Campaign:Digital Designer

(Self-Initiated Spec Project)

The Challenge: Driving seasonal consumer engagement by crafting high-impact, cohesive visual assets that elevate the brand identity.

The Impact:

  • Designed a comprehensive suite of campaign visuals, ranging from promotional digital assets to original creative concepts, that expanded the brand’s visual aesthetic.

  • Combined original photography of confetti on grass with curated imagery to establish a vibrant, authentic summer aesthetic.

  • Created original GIFs using these assets to drive dynamic engagement across social platforms.

  • Spearheaded visual research and mood-boarding to harmonize campaign storytelling, ensuring seamless integration across multiple social platforms.

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